Lights Out

UNPLUGGING THE COMPLEX CIRCUITRY OF PSORIASIS PATHOGENESIS

In the realm of medical communication, crafting a narrative that effectively speaks to a varied audience is paramount. For our project focusing on patients with moderate-to-severe psoriasis, we faced the challenge of capturing the interest of an audience that had become accustomed to years of minimal advancements in the field. The solution? A brilliant combination of technology, storytelling, and 3D animation, designed to enlighten and educate.

Concept & Design

At the core of our animation lies an arresting creative concept based on lights and circuitry. This isn't just a gimmick. By weaving this metaphor throughout every frame and sequence, we provided a continuity that grabbed attention and eased the viewer's comprehension. This distinctive design choice served as a bridge, aiding the audience in connecting novel medical information to familiar mental concepts stored in their long-term memory.

3D Modelling & Animation

Every intricate detail, from the nuances of the psoriatic skin to the luminescence of the circuit-inspired visuals, were meticulously crafted.

Transforming static models into dynamic, flowing sequences required precision. By animating the models, We were able to ensure that the narrative flowed smoothly and coherently, guiding the viewer through the complexities of psoriasis.

Behind The Scenes

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Lights Out Logo Creation

Besides the central animation, I also fashioned the 'lights out' logo, which not only encapsulates the essence of our project but also serves as a hallmark of our innovative approach.

PM Society Digital Awards 2021

The PM Society runs two annual award ceremonies to celebrate the best creative and digital communications within the pharmaceutical and healthcare industry. We believe that awards play a vital role in highlighting best practice and showcasing the excellent communications, both internal and external, that drive our industry, benefit healthcare professionals and ultimately patients.

Result

The result is more than just an animation; it's a fusion of art and science. Through innovative remote collaboration techniques, we were able to create a piece that is both captivating and educational. It stands testament to the power of storytelling when fueled by cutting-edge technology and creativity.

Whether you're a medical expert or someone simply curious about psoriasis, this animation promises an enlightening journey, casting new light on an age-old condition.