Intel's 12th Gen Core
About Project
Crafting a prelude to the innovative spirit of the Intel 12th Generation Core was both a challenge and an opportunity. Within a concise 5-second frame, our animation for the laptop advert subtly hints at the Intel experience, setting the mood for the ensuing live-action narrative.
Concept & Execution
A Conceptual Dive Inside: The animation opens with a peek into the laptop's realm, not necessarily an accurate depiction, but a more imaginative visualization of where the Intel chip – the heart of the device – comes to life. This abstract representation offers viewers a fresh perspective on the core of their technology.
Initiation Sequence
As we shift focus from the broader scene, the Intel chip itself stands in contrast by being more detailed and realistic. Its startup sequence serves as a visual metaphor for the prowess and versatility it brings to the user's table.Guiding to Intel's Emblem: Concluding the animation, a tunnel-like sequence steers the viewer towards the iconic Intel logo, hinting at Intel's enduring journey of innovation and advancement and seamlessly transitioning into the live-action segment.
Result
Given just a few moments to introduce the Intel 12th Generation Core, our animation aspired to provide an intriguing, albeit modest, gateway into the main advert. By blending conceptual elements with a touch of realism, we hoped to both captivate and inform, setting the scene for the story that follows.
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