Intel Beyond Performance

About Project

For the release of the 13th Gen Intel® Core™ processors, we collaborated with the agency Superunion. Our assignment: Develop a 3D HUD representation for a scene illustrating the processor's capabilities.

Live Project

No items found.

Brand

Intel

Client

Superunion

Service

3D Animation

Awards

The Scene

In a contemporary digital workspace, a game designer interacts with a heads-up display (HUD). Seamlessly, she pulls 3D elements from the holographic interface into the real world with a simple hand gesture. This moment highlights the ease and efficiency with which the 13th Gen Intel® Core™ processors can revolutionize the creative process.

Our Role

We focused on designing the 3D HUD elements integral to the scene. Ensuring each component was both functional and visually consistent with Intel's brand identity was paramount.

Result

Through this project, we aimed to visualize the promise of the 13th Gen Intel® Core™ processors. Our design sought to convey how technology can enhance and streamline the creative process, emphasizing the blend of innovation and user-centric design that Intel represents.

There's More