BBC 3 Ident
About Project
BBC Three's ambitious endeavor to rejuvenate its brand identity with distinctive hand character idents found us at the helm of conceptualization. Commissioned by Superunion, we took on the task of forging the initial visions for these hand characters, setting the stage for what would become an iconic visual element for BBC Three.
Concept & Execution
The imperative was clear, to bring forth hand characters that would epitomize BBC Three's eclectic spirit. Delving deep into the channel's ethos and Superunion's expectations, we began our journey towards crafting the perfect concepts.
Sketching the Pioneering Ideas
Armed with insights and a clear direction, we embarked on translating our vision into tangible concept sketches. Each stroke and shade was intended to breathe life and personality into these hand characters, providing Superunion with a concrete starting point for further refinement. We worked diligently to ensure our concepts met Superunion's vision. Regular interactions and feedback loops with Superunion streamlined the process, aligning our designs with the broader goals for BBC Three's branding.
Result
Our meticulously crafted concepts for the hand characters seamlessly transitioned into Superunion's final designs for BBC Three's idents. With our foundational groundwork and Superunion's finishing touches, the hand characters emerged as dynamic, endearing, and quintessentially BBC Three. This project illuminated the synergy between initial conceptual design and the final realization of a brand's vivid identity.
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